In today’s fast-paced society, sitting down to eat a healthy, high-quality, cooked meal can often seem impossible. But Perfect Fit Meals set out to try and change that notion by developing fresh, ready to eat meals that are USDA certified, hand crafted, portion-controlled, and dietitian designed for busy consumers. But finding the perfect packaging solution wasn’t easy.
Perfect Fit Meals required a custom solution that worked well with their existing process while also providing a premium look and feel with transparent packaging so consumers could see the high-quality food inside.
From ideation to execution, Sealed Air worked closely with Perfect Fit Meals to develop a Cryovac® Simple Steps® packaging solution that fit the company’s needs from a quality and safety standpoint, while also providing a way to present the meals in a practical and aesthetically pleasing way. In addition to being vacuum sealed to help increase shelf-life, Cryovac’s steam-assisted cooking technology releases heat and pressure as the food cooks, which helps keep the food from over-cooking and drying out.
The BPA-free transparent package provides an appealing and healthy alternative to traditionally packed items. The size of the plate that the meals were packaged and ultimately prepared on was another important consideration for Perfect Fit Meals, as they wanted to provide their customers with appropriately portioned meals – a key component of the Perfect Fit Meals promise to serve up a healthy alternative to other offerings. To meet this need, Cryovac further customized the Simple Steps solution by creating multiple size options that were a “perfect fit” for each of Perfect Fit Meals’ meals.
Today, Perfect Fit Meals now sells 17 different ready to eat meals at premium grocery stores across the U.S., and they’re continuing to expand their meal offerings and geographical locations. Perfect Fit Meals' customer-driven meal development program ensures that the meal variety, seasonal menu selections, and protein options are always aligned with timely customer trends and their custom-made Simple Steps packaging solutions help make that possible.
The partnership between Sealed Air and Perfect Fit Meals has helped provide modern consumers with a new, healthier option for meals that fit their busy schedules. Further demonstrating the success of this partnership, Perfect Fit Meals’ meal packaging won “Best Design” award at the GD USA American Package Design Awards in 2014.