Brian Hakeem, Global Portfolio Manager- TASKI Machines, Diversey Care

The Business Value of Data

Ten years ago, if I told you that in the future the biggest media company would not employ any content creators, that the world's largest taxi company would own no vehicles and that the world's largest accommodations provider would own no real estate, you wouldn't have believed me.

Today, Facebook, Uber and Airbnb are worth over $300 billion combined. Each of these companies has used the internet and information to disrupt their industries and change the operating model forever. For example, the average Facebook user creates 90 pieces of content every month with about 650 million active users . Imagine the value of the data that is generated on Facebook on a yearly basis: What topics are of the most interest to viewers in a certain area? What businesses are liked the most by members? How can we mobilize people around the world with interests in a common cause? Facebook has used the power of data multiplied by a vast network of users to create tremendous value to the organization without employing a single content creator.

Uber is another great case study. As of the end of 2015, over a billion rides have been provided by more than 160,000 drivers around the globe. The data generated by these rides can demonstrate the travel patterns of over 8 million people around the globe. What are the busiest areas and at what times? How far are people willing to travel for certain restaurants, conventions, tourist sites and sporting events? What are the travel times during different parts of the day in any city? This information not only helps Uber continue to grow in areas with increasing demand but it also allows the company to change pricing (surge pricing) based on consumer demand for certain routes, which in turn increases revenue.

Finally, there’s Airbnb, the property rental exchange company. The company doesn’t own any properties but provides room accommodations to over 60 million people around the world through more than 2 million listings. Imagine being able to determine the top vacation spot for these guests and knowing average stay, value of stay, whether they were male or female and what major event may have brought them to town. Again, based on combined data, Airbnb can continue to grow its business in markets that have the most interest and can also help recruit more homes by showing hosts data regarding average income for renters in their area. Finally the company can draw in new guests based on the preferences of similar profiles.

All three of these companies began by using the internet to disrupt a traditional model and achieved explosive growth by keeping low overhead and using data to expand their businesses at unheard of rates.

If data can have this big of an impact on other industries, think about what it can do for the cleaning industry. Imagine knowing where each of your 2,500 cleaning employees is at any time. You can understand which employees are following the right cleaning schedule and where you have opportunities to gain additional cleaning revenue by reallocating excess labor. With insight into when you’ll run out of chemicals, you can keep inventories low, and re­order in time to keep operations running smoothly. You can identify if any of your 5,000 auto scrubbers need a new squeegee or preventative maintenance. You can also determine if someone was using your machines when they weren't supposed to and didn't plug them back in. Instead of losing time having to bring in new equipment or extra crew, you can make sure the scrubber is ready every time you need to perform your contracted cleaning duties.

These are just a few examples of how TASKI scrubbers generate useful data through IntelliTrail monitoring. Will your customers use this data to disrupt the cleaning market and continue to grow profits or become one of the many "traditional" businesses that were forced to close when the likes of Facebook, Uber or Airbnb entered their markets using data to change the way business was done? At Sealed Air, we believe that the Internet of Clean will disrupt the building care industry in the same way. Witness the power of data with our free trial of IntelliTrail.

Sources:

  1. Tom Goodwin: http://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-bat...
  2. https://www.facebook.com/notes/kuldeep­bhardwaj/50­facebook­facts­an...
  3. http://expandedramblings.com/index.php/uber­statistics
  4. http://expandedramblings.com/index.php/uber­statistics