Celebrating the CRYOVAC Brand History of Innovation

Before the start of World War II, a French inventor named Henry DePoix coined and created the CRYOVAC® brand process while seeking a better way to preserve meat for French soldiers stationed at the country’s German-facing borders. In 1938, when he brought his idea to American businessman Bradley Dewey Sr., cofounder of Dewey & Almy Chemical Company, the two knew right away that CRYOVAC brand would change the availability, quality, and processing of food, and bring value to the entire market.

A legacy driven by innovation

Fast-forward more than 80 years, and this revolutionary food packaging technology from CRYOVAC brand food packaging is essential to the global food supply. It’s fascinating to rediscover how what the minds behind the brand were thinking about then are still relevant today: Our products protect fresh and frozen foods, prolonging shelf life, enhancing food safety, creating operational efficiency, and even helping to build the brands that live in freezers, refrigerators, and pantries all over the world.

Looking back over the years as CRYOVAC brand products and equipment have evolved, it isn’t hard to see how “courageous determination,” one of Sealed Air’s core values, is also an important part of our brand heritage.

From front lines to freezers

In the 1940s, fresh meat was often sold by the loin or the haunch, and the food industry was not ready to explore progressive concepts like “frozen beef.” Through the war and into the 1950s, Dewey Sr., and the CRYOVAC brand management team struggled to get the industry to adopt shrink-wrapped food packaging solutions. They also needed to patent a durable, flexible, graphic-ready plastic material and machines to help automate the CRYOVAC brand process.

Despite very real obstacles, including a lack of investment capital, Dewey put together an ambitious sales team and opened CRYOVAC brand plants across North America, Australia, and Europe. It was an aggressive global strategy well before CRYOVAC brand took off later in the 1960s, expanding into Asia and Latin America.

The innovation continues

When CRYOVAC brand became part of Sealed Air in 1998, this legacy continued through our people, our innovation, and most of all our spirit to make the impossible possible.

This history of innovation is also at the heart of how Sealed Air is approaching the future. Courageous determination brought us here. Purposeful innovation has kept us ahead of trends, with products like vacuum skin packaging, which can go straight from the case to a consumer’s freezer, and plant-based rollstock. It has kept us in step with addressing important issues like food waste and food safety. Uncompromising ethics keeps us locked on developing sustainable solutions with a commitment to making a difference. With ingenious collaboration, we maintain an environment where remarkable people working together can achieve remarkable things.