Consider the box.
An unremarkable vessel. An inconsequential container. The thing you must rip, cut, tear, or surmount in order to get to what really matters: the item inside.
So you can see why some retailers and brands might think that packaging — while necessary — isn’t really something to invest a lot of time, money, or effort in, because how much could consumers possibly care?
Well, I am here to tell you that they do care about packaging. And they care a lot more than you might think.