E-grocery and meal-kit deliveries are new categories of revenue for online retailers as well as new categories of risk. It's imperative that companies use packaging solutions that meet requirements for regulatory safety and compliance, as well as taste, shelf life, and freshness.
Because Amazon is setting the standard for e-commerce consumption, other online retailers should look at secondary packaging not only as a competitive advantage but also an important aspect of customer experience.
The experience consumers have receiving, opening, reusing, returning, and recycling the packaging materials sent by online retailers can dramatically influence perceptions of that business and the likelihood of shopping from that company again.
A company’s e-commerce success is dependent on having three things: the right people in the right process with the right systems. Though it sounds simple, many companies struggle to bring these integral pieces together at the same time.
As e-commerce dominates the retail landscape, secondary packaging is more important than ever. The delivery journey can be smooth and easy or fraught with damage. You won’t know which path your parcel took until it shows up at your doorstep. Pass or fail?