This past weekend, we attended the inspiring European Hotel Managers Association (EHMA) Annual General Meeting in Geneva Switzerland. We had the pleasure of interacting with international leaders in the hospitality industry, engaging in a panel discussion and presenting the EHMA Sustainability Award by Diversey Care. I joined a panel discussion titled “Communication Revolution,” along with Thomas Di Giacomo (CTO Swisscom), Cyril Ranque (Expedia), Mario Jobbe (Brand Karma), David Sadgih(Digital Luxury Group) and Alexander Fritsch of Servus Tourismuspartner.