Coming in last isn’t always a bad thing. It’s often the last things we do that are the first things we remember. We can probably recall the last thing we ate, said, or wore. I bet you still have thoughts about the last movie you watched, song you heard, and book you read.
And so it goes with the online shopping experience. The last interaction a customer has with a retailer, the last touchpoint that locks in loyalty, is the one thing that will be remembered the most after the parcel is opened.