The weather in Istanbul could not be more perfect as the city hosted the Consumer Goods Forum – The Global Summit – from 20 – 22 June, 2012. The keynote speaker was the President of the Republic of Turkey H.E. Abdullah Gül who addressed an audience of some 800 CEOs and senior leaders of retailers, manufacturers and service providers across many countries.

It was a great turnout, not only in terms of people but also, significance. The combined turnover of all the participating companies represents a total of $3.0 trillion and if the Global Summit were a nation, it would be the 5th largest nation in the world.

Speaking of nations, Turkey is one of the fastest growing economies in the world and for Sealed Air, it is one of our high-growth emerging markets.  Situated at the crossroads of trade and culture and straddling the East and West, the country is a fitting venue for the forum delegates to share the latest insights on the dynamic consumer goods industry.

Bill Hickey, President and CEO of Sealed Air, led a team of senior Sealed Air executives at the forum and it proved to be an invaluable opportunity for us to exchange ideas and discuss the challenges and opportunities that lie ahead.  This was the first time that the new Sealed Air presented its ‘one face’ to the retail world at the global summit, representing the best of both legacy companies. Alongside other global companies such as Coca-Cola, L’Oreal and Danone, Sealed Air was a key sponsor of the Global Summit, and also the sponsor of the retail store visits, which are always a highlight at any Consumer Goods Forum.

This is the value that Sealed Air is providing to our retail customers, with our proven farm-to-fork expertise that delivers risk management and food safety while maximizing retail efficiency and enhancing the overall customer experience. In other words, it is about protecting all that is important to our customers.The custom-made store visits held on 19 June showcased the best of grocery retail on the Asian and European sides of Istanbul.

Over 120 people participated in the 3-track store visits to experience first-hand different retail formats – hypermarket, supermarket and discount stores and open bazaars. The participants visited stores such as BIM, Metro, Watsons, Migros Ticaret, Marocenter,  Tesco Kipa, Carrefour and Istinye Park, learning how retailers are catering to Turkey’s youthful population and discovering the behind-the-scenes of retailing and best practices on the shop floors.  It was an opportunity to witness how food processors, packaging and hygiene specialists, and retailers, are all working together to deliver a seamless customer experience.

Bill Hickey’s message below aptly describes how our company is partnering with customers around the world:

“Technological, cultural and economic changes in the world keep the retail stores ever changing and ever dynamic. And the only true way to appreciate that is to experience it first-hand. It is for this reason that Sealed Air chose to be the proud sponsor Consumer Goods Forum Store Tour in Istanbul this June. This is a special year for Sealed Air, following the acquisition of Diversey Inc. last October. We are the new leaders in Food Safety & Security, Facility Hygiene and Product Protection. 

“Through our Diversey and Cryovac brands, we now deliver leading expertise in food science and microbiology.  We create solutions that protect and enhance the food and beverage supply chain, ensuring that products are processed, sold and prepared in a safe and efficient environment. We are improving the shopping experience in both the front and the back of the store, with solutions that extend the shelf life of food, provide value added merchandise appeal and convenience features, and create a healthy and clean environment by integrating cleaning chemicals, floor care equipment, cleaning tools, and a wide range of value-added services.”