Monday, December 12, 2016 - 9:15am
Did you score a big deal on big tech this holiday season? If so, you’re not alone.
According to the Customer Technology Association, a record-setting 116 million Americans – just under half of the population – planned to purchase tech or tech accessories sometime between the Monday before Thanksgiving and Cyber Monday (the Monday after Thanksgiving), with an expected tech spend of $36 billion.
For hot, new categories of tech like virtual reality headsets, ultra high-definition TVs, and drones, a full 50% of expected unit sales for the year will happen in holiday-heavy fourth quarter alone.
Pricey electronics remain one of the last bastions of brick-and-mortar shopping, with a slight majority of consumers still feeling more comfortable picking out their tech in person, but the advantage is starting to slide rapidly toward e-commerce with 43% of online shoppers having purchased computers or electronics from marketplaces, and 41% from large retailers.
That means a lot more of those TVs, drones, video game consoles, VR headsets, laptops, Bluetooth speakers, and other tech gadgets on Timmy’s wish list are going to be getting dropped onto doorsteps this year.
And we do mean dropped. Damage in transit is a leading cause of returns (20%) – and the cost of reshipping, replacing, and disposing of electronics can drastically drive up cost and carbon footprint.
It will take manufacturers, retailers, and transportation providers some time to adapt their practices for smarter, faster, safer shipment of electronics – but here’s a hint: The answer isn’t more cardboard or polystyrene (EPS).
Blocking and bracing electronics inside traditional packaging materials isn’t enough to stand up to the rigors of the road (or sea or air) – but there is a better way.
Suspending electronics between sheets of high-strength plastic film and virtually immobilizing the delicate items from any shifting or bumping, creating custom-fit corner cushions from high-performance foam or inflatables that provide superior performance at the most high-risk points of impact, and even creating on-demand pouches that surround small electronics in a custom cushion of protection are all solutions on the cutting edge of damage reduction for our modern e-commerce world.
But of course, we wouldn’t trust Timmy’s holiday wish of a TV to something that hadn’t been rigorously tested. That’s why we put our packaging designs through the same rigor of real and simulated testing as products in the automotive and aeronautics industries go through.
We can virtually crash test your flat screen to develop the best packaging to protect it.
We know that nothing spoils a happy holiday like a busted screen or damaged drone. Santa won’t stand for that.
Learn about the future of damage protection here.