As e-commerce competition heats up among major retailers, it’s the suppliers that are now caught in the crosshairs. And they're being hit with tougher penalties and are being held accountable, more than ever before.
We operate in an economy where speed is king. Commerce moves so quickly - from one-click orders to next-day shipping - it’s easy to get caught up in the momentum and begin to assume that everything in our world moves equally as fast.
Ship-from-store fulfillment is a great innovation in omnichannel strategy that is increasing the effectiveness of brick-and-mortar stores. But lurking underneath those benefits are a number of risks to brands and to profitability.
With the proliferation of e-commerce, retailers are doing everything in their power to keep their customers, but what they may not realize is how important secondary packaging is to building brand equity.