Challenge

Mexican food accounts for just over 60% of the ethnic food market and is highly competitive. Queso fresco, one of the most popular Mexican items, presents a unique challenge for brands that want to differentiate themselves.

Queso fresco is typically sold in round, puck-shaped packages with brand information printed on the top and bottom only. They are stacked on top of each other in the retail dairy case, limiting shoppers to a side view and resulting in a “sea of white” unbranded packages. Olé Mexican Foods was determined to make their product stand out and concluded that printing on the side walls of the thermoformed package was the answer.

Solution

Olé Foods consulted with their existing packaging supplier that failed to come up with a viable solution for sidewall printing. When they reached out to Sealed Air, our print technology and packaging experts sprang into action, developing a solution that would balance cost and performance, as well as provide clear, readable graphics on a thermoformed sidewall.

Results

Olé Foods’ queso fresco was the first Hispanic cheese product in the dairy case to let consumers see the brand without having to pick it up. On top of a visually pleasing package with graphics that are easy to read at a distance, Olé’s product has immediate brand recognition that no other cheese brand has. Olé has applied the new packaging to two different brands and a total of eight SKUs. And, seeing the tremendous value of the queso fresco solution, Olé is consulting with Sealed Air to solve more challenges and deliver industry-changing innovations.

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