Challenge

Kroger recognized the importance of worker and food safety and sought to optimize their back-of-house operations by eliminating the need for knives and other sharp objects. When considering industry offerings, Kroger also sought a solution that would maintain the consistent, premium look of their brand. Kroger challenged Sealed Air to migrate its easy open solutions into their Private Selection® brands of cheese behind the full-service deli counters within a 12-month time frame.

Solution

Kroger decided the Cryovac Grip & Tear® easy open packaging solutions were superior for operational efficiency and brand building. These vacuum-packaged bags completely eliminated the need for cutting tools, and maintain optimal freshness and appearance. 

Results

  • 12-month conversion time frame
  • 10 full-service deli stock keeping units (SKUs) converted
  • 4 suppliers migrated
  • 2 million bags annually