What Story is Your Packaging Telling? Avoiding Packaging Pitfalls and Enhancing the E-Commerce Consumer Experience
For most people, secondary packaging seems like an afterthought - after all, who cares that much about a boring box? Consumers care - and they care a lot. Find out how the right packaging strategy can help retailers protect the integrity of their brand, reduce the financial and environmental impact of damage and waste, avoid key risks of engaging in omnichannel fulfillment, and enhance their customers' experience.
Why Should I attend?
Join us to learn about:
- Insights on consumer perception of packaging
- Top packaging mistakes that can cost you customers
- The risks of omnichannel fulfillment and how to avoid them
- A look ahead at the future of e-commerce fulfillment
Vicki Case is the Vice President of the business serving the Fulfillment sector (e-commerce and third-party logistics) for Sealed Air’s Product Care Division. She has ten years of experience delivering high-performing solutions to Sealed Air customers. Prior to Sealed Air she worked in consumer packaging goods for Nestle and gained experience in the pharmaceutical industry with the McKesson Corporation. She is a graduate of the University of Michigan with a degree in chemical engineering.