A key premise of the China Food Security Initiative is that addressing the issues of environmental impact, food security and food waste cannot be separated from effective supply chain management. From farming right down to consumption, each private and public entity including the consumer plays a critical role in enhancing food security and reducing food waste. At stake is not only the conservation of precious environment and natural resources, but also reducing cross-contamination and risk of epidemic outbreak of diseases such as the H7N9 bird flu.
This is why the program’s scope takes into consideration the entire supply chain, from in-depth research to engaging key players across each step of the supply chain. A key deliverable of the program was to develop guidelines and best management practices across China’s poultry supply chain to support the government and industry in building a more efficient model that is also safer and more sustainable.
“The rising global demand for food, driven by a growing middle class that can afford more meat, is putting pressure on natural resources. With intensified pressure from climate change, limiting food waste is a critical step the food industry and consumers can take to reduce the resources needed to produce food. As China imports feed from other countries, higher poultry demand drives higher demand for feed which impacts agriculture and resource use.”
Judith Hochhauser Schneider
Director for Private Sector Engagement, WWF-US