Precycling - Don't Just Recycle, Be Resourceful
For consumers, the perception of sustainability of a product or a brand has evolved from being just a purchasing consideration to becoming a strong purchasing catalyst.
For brands, retailers, and other businesses, consumers’ growing green consciousness, coupled with demanding regulations and dwindling resources globally, has pushed sustainability to the top of the agenda (and into the bottom line).
As anyone with the aftermath of a round of e-commerce purchases littering their living room floor can tell you, packaging and sustainability are inextricably linked.
Read the full story from Packaging News.