Sun Basket Continues Development of Its Personal Choice Platform with Introduction of Premium Meat Selections

Cision PR Newswire
Wednesday, November 15, 2017

SAN FRANCISCO, Nov. 15, 2017 /PRNewswire/ -- Sun Basket, a leading meal kit service delivering organic and sustainable ingredients with delicious, easy recipes weekly to your door, today announced the introduction of new premium protein options. Now, customers can swap in organic, grass-fed, grass-finished filet mignon and New York strip steak, as well as wild-caught halibut and jumbo shrimp, in lieu of the existing beef and salmon options on select recipes in its weekly menus, building on its vision of a personal choice platform to fit any consumer's lifestyle.  

Beyond the additional menu options, consumers will also notice a different look outside and inside their weekly boxes, as the brand recently partnered with Sealed Air to reduce carton dimensions of its boxes by almost 25 percent. Sun Basket's advanced insulation packaging uses both post-consumer and post-industrial newsprint, which is 100 percent curbside recyclable. The brand's smaller packaging also enables trucks to carry over 30 percent more boxes per shipment than before, further reducing the brand's carbon footprint.

"Sustainability has always been one of our core values, which is why we are continually looking at ways to ensure our company takes the most responsible approach to things like distribution and packaging," said Michael Golub, Head of Strategic Initiatives at Sun Basket. "We take pride in proactively working with suppliers as new solutions are being developed, and after learning about Sealed Air's 100 percent recyclable paper insulation, we made the decision to transition our packaging, making us the first in the meal kit business to use this kind of insulation. We couldn't be more excited to incorporate Sealed Air's products as it is innovations like these that allow us to continue reducing our overall carbon footprint."


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