Thursday, September 8, 2016

Radisson Blu, the iconic hotel brand driven by innovation and design, is delighted to announce its new partnership with the Soap for Hope program, which recycles used hotel soaps to create fresh bars for distribution in local communities with limited access to hygiene and sanitation.

The Soap for Hope program works in partnership with Sealed Air, the leader in food safety and security, facility hygiene and product protection. Soap for Hope was pioneered by Sealed Air to save lives by giving free soap to communities with limited access to soap, to create local entrepreneurs and to help hotels reduce waste through recycling.

Capitalizing on the success of projects in Georgia and in the Philippines, 23 Radisson Blu hotels* across Africa, Indian Ocean, Middle-East and APAC will collect used soap bars and pass them to Sealed Air representatives. Local entrepreneurs are then shown how to recycle the soap using an innovative cold-press method, which takes less than ten minutes to complete and requires no running water or electricity. The used soap is then distributed to local communities.

Inge Huijbrechts, Vice President Responsible Business at Carlson Rezidor Hotel Group, explained: “We are delighted to join the Soap for Hope program with Sealed Air. We have been impressed by the enthusiasm and commitment from participating hotels. The program creates shared value between our business and the communities in which we operate. Providing local access to better hygiene aligns closely with the brand’s Blu Planet program to encourage water mindfulness.”

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