Digital transformation has accelerated dramatic shifts in shopping behavior for B2B and B2C shoppers — pushing manufacturers to ship individual products directly to customers and end users. These new shopping behaviors are here to stay. And yet, many manufacturers are still packing their products as if nothing has changed.

If your fulfillment operation is shipping individual products using packaging designs intended for pallets, you're likely overlooking hidden costs in freight, labor, damage, and more. Or worse, you risk being left behind as online shopping behaviors — and high expectations — continue to accelerate.

This guide will take you through:

The five challenges manufacturers face when adding or switching to parcel shipments
Real stories of how manufacturers are structuring their fulfillment operations to accommodate parcels
Fulfillment and packaging tips from our packaging professionals
An inside look at the packaging design process, and why a product should be packed differently for parcel vs. pallet shipments

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